ADAC Camping publications – 5 unbeatable benefits Benefit from our expertise and diversity to make your campaign a success!
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Clearly the no. 1 on the market, the standard ADAC publications for motorhomers and caravanners have demonstrated expertise and richness of information for decades. An encompassing product line forcefully underscores once more the claim to a strong presence, thematically and as a brand.
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Based on standardized criteria, ADAC inspectors conduct an independent, objective and rigorous evaluation of approx. 2,000 camping and caravan sites in Germany and across Europe each year.
Big relaunch in 2019! ADAC camping guide, ADAC camping & caravanning guide, ADAC caravanning guide New: bigger format New book format with more space for essential information Focus on key information and classification ...and earlier sales start: ADAC caravanning guide: 8 November 2018 ADAC camping guide: 30 November 2018 ADAC camping & caravanning guide: 4 February 2019 ADAC camping guide – the no. 1 reference for campers in Germany High-end advertising in Germany’s no. 1 reference for camping and caravanning enthusiasts! The market leader among the camping publications 2 books: Germany/Northern Europe and Southern Europe Detailed overview of 5,500 attractive campsites in 37 European countries Independent, regular inspections and reliable classification by a team of experienced, neutral inspectors every year Wealth of info incl. some 300 items of information, both text and pictograms, as well as easy-to-read test diagrams with the 5-star overall rating Excellent discounts and benefits on over 3,000 campsites and caravan sites across Europe with the ADAC Campcard which comes free with the guide
2019 ADAC camping guide: facts & figures and schedule Publication date 30 November 2018 Frequency 1 issue per year Print run 105,000 copies Basic ad rates Southern Europe, 1/1 p. 4c €8,990 Northern europe, 1/1 p. 4c €8,630 Advertising deadlines Southern Europe/Northern Europe Industry advertisers 14 September 2018 Camping ads from 29 August 2018 2019 ADAC camping: Germany/Northern Europe book
Countries: Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Germany, Ireland, Latvia, Lithuania, Luxembourg, the Netherlands, Norway, Poland, Russian Federation, Slovakia, Sweden, United Kingdom
2019 ADAC camping: Southern Europe book
Countries: Albania, Andorra, Austria, Bosnia and Herzegovina, Bulgaria, Croatia, France, Greece, Hungary, Italy, Macedonia, Malta, Montenegro, Romania, Portugal, Serbia, Slovenia, Spain, Switzerland
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2019 ADAC camping caravanning guide – all options open, always Thousands of camping and caravan sites in each of the 4 books to deliver the most beautiful travel destinations. The most attractive camping and caravan sites in each of the 4 books to deliver the most beautiful travel destinations Time-proven ADAC classification with the 5-star overall rating of each site Current price comparison and all essential information in text and pictograms Removable overview map showing all sites at a glance Free ADAC Campcard for many attractive special offers and rates Good value-for-money platform for successful advertising 2019 ADAC camping & caravanning guide books ADAC camping & caravanning guide Germany camping & caravanning guide Italy, Croatia, Austria, Slovenia ADAC camping & caravanning guide France, Spain, Portugal, Switzerland ADAC camping & caravanning guide Scandinavia, Baltic Sea ADAC
2019 ADAC camping & caravanning guide: facts & figures and schedule – all books Publication date 4 February 2019 Frequency 1 issue per year Print run 45,000 copies Basic ad rate, 1/1 p. 4c (industry advertisers) €2,630 Advertising deadline 11 December 2018
The ADAC recreational mobility magazine delivers precise and consistent coverage to all camping enthusiasts among the ADAC membership : Published as a loose insert with the ADAC Motorwelt club magazine specifically for the camping and caravanning target group Consistent focus on campers’ needs and expectations Designed for all who spend their leisure time, holidays or weekends out caravanning, motorhoming or camping Superb mix of topics: valuable features, topical product information, motorhome, caravan and accessories test reports as well as fascinating travelogues – all well-researched by the ADAC camping team ADAC’s factual journalism and thorough knowledge of the travel industry offer readers maximum value for confident decision-making Published twice a year: in September just ahead of the Caravan Salon Düsseldorf and as a winter/spring edition in February The number of regular ADAC Freizeit Mobil readers has increased from 80,000 in May 1993, when the first issue was published, to currently 360,000
2019 ADAC Freizeit Mobil (ADAC receational mobility magazine): facts & figures and schedule Publication date: September 2019 issue 23 August 2019 Frequency, print run, ad rate: Frequency 2 issues per year Print run 360,000 copies Basic ad rate, 1/1 p. 4c €16,200 Advertising deadlines: September 2019 issue 8 July 2019
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ADAC camping & caravanning app – the market leader with lots of new features
This is where campers and motorhomers will find their perfect site at the touch of a finger.: Detailed descriptions of over 16,000 sites Some of them now also with 360° editorial images Universal search function, hit list of nearby sites, personal favourite functions, cloud support and link to satnav apps Superb performance thanks to full offline availability. Users do not need an Internet connection (unless they want to view maps or 360° images) Travel planning is no problem (including while en route) since the app also works when the connection is poor or not available at all Multi-award winning app incl. digital ADAC Campcard for discounts Plus on-the-spot discounts on many campsites and caravan sites across Europe Available at the Apple Appstore and Google Play Store Your benefits: The 2017 version was the all-time best-seller Undisputed market leader in a growing market More than 63,000 apps sold (2/3 IOS, 1/3 Android) Excellent user feedback (average rating of 4.3 from a total of over 3,000 app reviews given in the stores) Always no. 1 in the stores’ travel charts from March through September One of the best-selling travel apps in Germany 165,000 unique users of the 2017 app and an additional 160,000 unique users of previous versions in 2017 Advertising services for campsites:
1 year exclusive placement in the app in the tab “Plätze mit Fotoanzeigen” (sites with photo ads) Integration of 5 (campsite) images of your own choice Thumbnail image in search results Youtube link with own campsite video (NEU) Social media buttons with link to your social media pages (NEU) Facebook, Instagram, Twitter, Pinterest
New offer for campsites: PLUS offer: customers booking a print ad in the 2019 ADAC camping guide or a 2019 online package will get the app at the special price of €460 Customers who want to place an ad in the app only will get the 2019 edition for €920
Advertising services for caravan sites:
SIn 2019, caravan sites can advertise in the app for the first time Own button with photo ads and prominent placement at the top of the hit lists 3 images of your own choice New offer for caravan sites:
The app can be booked together with a print ad (app bundle)! Bundle offer: customers booking a photo ad in the 2019 ADAC caravanning guide or a 2019 online package will get the app at a special price:
Photo ad + app: €540 (instead €715)
Photo ad/text + app: €650 (instead €835) Customers who want to place an ad in the app only will get the 2019 edition for €420
ADAC camping & caravanning app: schedule Publication date 01 February 2019 Frequency 1 issue per year Booking deadline 5 November 2018 Deadline for supply of images 12 November 2018