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  • ADAC Camping- und Stellplatzführer

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  • ADAC Camping- und Stellplatzatlas

  • ADAC Campingführer Familien

  • ADAC Campingwelt online

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ADAC camping

ADAC Camping publications – 5 unbeatable benefits

  • Highest circulation
  • Profitable
  • Attractive target groups
  • Cross-medial
  • Wide acceptance

Benefit from our expertise and diversity to make your campaign a success!

Clearly the no. 1 on the market, the standard ADAC publications for motorhomers and caravanners have demonstrated expertise and richness of information for decades. An encompassing product line forcefully underscores once more the claim to a strong presence, thematically and as a brand.

Based on standardized criteria, ADAC inspectors conduct an independent, objective and rigorous evaluation of approx. 2,000 camping and caravan sites in Germany and across Europe each year.


Big relaunch in 2019!

ADAC camping guide, ADAC camping & caravanning guide, ADAC caravanning guide

New: bigger format

  • New book format with more space for essential information
  • Fresh and modern layout
  • Focus on key information and classification
  • Fewer pictograms

...and earlier sales start:

  • ADAC caravanning guide: 8 November 2018
  • ADAC camping guide: 30 November 2018
  • ADAC camping & caravanning guide: 4 February 2019


ADAC camping guide 2019

ADAC camping guide – the no. 1 reference for campers in Germany

High-end advertising in Germany’s no. 1 reference for camping and caravanning enthusiasts!

  • The market leader among the camping publications
  • 2 books: Germany/Northern Europe and Southern Europe
  • Detailed overview of 5,500 attractive campsites in 37 European countries
  • Independent, regular inspections and reliable classification by a team of experienced, neutral inspectors every year
  • Wealth of info incl. some 300 items of information, both text and pictograms, as well as easy-to-read test diagrams with the 5-star overall rating
  • Excellent discounts and benefits on over 3,000 campsites and caravan sites across Europe with the ADAC Campcard which comes free with the guide

 

2019 ADAC camping guide: facts & figures and schedule
Publication date30 November 2018
Frequency1 issue per year
Print run105,000 copies
Basic ad rates
Southern Europe, 1/1 p. 4c €8,990
Northern europe, 1/1 p. 4c €8,630
Advertising deadlines Southern Europe/Northern Europe
Industry advertisers 14 September 2018
Camping ads from 29 August 2018

2019 ADAC camping: Germany/Northern Europe book

Countries: Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Germany, Ireland, Latvia, Lithuania, Luxembourg, the Netherlands, Norway, Poland, Russian Federation, Slovakia, Sweden, United Kingdom

2019 ADAC camping: Southern Europe book

Countries: Albania, Andorra, Austria, Bosnia and Herzegovina, Bulgaria, Croatia, France, Greece, Hungary, Italy, Macedonia, Malta, Montenegro, Romania, Portugal, Serbia, Slovenia, Spain, Switzerland

ADAC 2019 ADAC camping guide: media facts & figures

Valid until 30.12.2018:

2019 ADAC camping guide Germany/Northern Europe: technical specifications

2019 ADAC camping guide Southern Europe: technical specifications

Valid until 30.12.2018:

2019 ADAC camping guide Germany/Northern Europe: technical specifications

2019 ADAC camping guide Southern Europe: technical specifications

 Please register first on DUON-Portal.

2019 ADAC caravanning guide

ADAC caravanning guide – the reference guide for motorhomers

ADAC Stellplatzführer

The ADAC caravanning guide – future holiday mobility.

New: 2 books coming in a handy package for the reader!

  • Must-have reference guide for all motorhomers
  • 2 books in a package: Germany/Northern Europe and Southern Europe
  • A reference tool in its 17th edition, this guide presents over 6,800 sites in 37 European countries, providing a wealth of interesting information and detailed descriptions
  • Easy-to-read test diagrams and reliable 5-star ratings emphasize an inspected site’s particular qualities
  • Up to 200 items of information help the reader find the ideal site in no time
  • Attractive discounts and extra benefits on 500 caravan sites across Europe with the free ADAC Campcard


2019 ADAC caravanning guide: facts & figures and schedule
Publication date08 November 2018
Frequency1 issue per year
Print run45,000 copies
Basic ad rate, 1/1 p. 4c €4,700
Advertising deadline 11 September 2018

2019 ADAC caravanning guide: media facts & figures

 

 Valid until 30.12.2018:

2019 ADAC caravanning guide: technical specifications

 Valid from 31.12.2018:

2019 ADAC caravanning guide: technical specifications

Please register first on DUON-Portal.

2019 ADAC camping caravanning guide

2019 ADAC camping caravanning guide – all options open, always

Thousands of camping and caravan sites in each of the 4 books to deliver the most beautiful travel destinations.

  • The most attractive camping and caravan sites in each of the 4 books to deliver the most beautiful travel destinations
  • Time-proven ADAC classification with the 5-star overall rating of each site
  • Current price comparison and all essential information in text and pictograms
  • Removable overview map showing all sites at a glance
  • Free ADAC Campcard for many attractive special offers and rates
  • Good value-for-money platform for successful advertising

2019 ADAC camping & caravanning guide books

  • ADAC camping & caravanning guide Germany
  • ADAC camping & caravanning guide Italy, Croatia, Austria, Slovenia
  • ADAC camping & caravanning guide France, Spain, Portugal, Switzerland
  • ADAC camping & caravanning guide Scandinavia, Baltic Sea


2019 ADAC camping & caravanning guide: facts & figures and schedule – all books
Publication date4 February 2019
Frequency1 issue per year
Print run45,000 copies
Basic ad rate, 1/1 p. 4c (industry advertisers) €2,630
Advertising deadline 11 December 2018

2019 ADAC camping &caravanning guide: media facts & figures

Technical specifications:

Valid until 30.12.2018:

2019 ADAC camping & caravanning guide Germany: technical specifications

2019 ADAC camping & caravanning guide Italy, Croatia, Austria, Slovenia: technical specifications

2019 ADAC camping & caravanning guide France, Spain, Portugal, Switzerland: techical specifications

2019 ADAC camping & caravanning guide Scandinavia, Baltic Sea: technical specifications

Valid from 31.12.2018:

2019 ADAC camping & caravanning guide Germany: technical specifications

2019 ADAC camping & caravanning guide Italy, Croatia, Austria, Slovenia: technical specifications

2019 ADAC camping & caravanning guide France, Spain, Portugal, Switzerland: techical specifications

2019 ADAC camping & caravanning guide Scandinavia, Baltic Sea: technical specifications

ADAC Freizeit Mobil

ADAC Freizeit Mobil 9_2018

 

The ADAC recreational mobility magazine delivers precise and consistent coverage to all camping enthusiasts among the ADAC membership:

  • Published as a loose insert with the ADAC Motorwelt club magazine specifically for the camping and caravanning target group
  • Consistent focus on campers’ needs and expectations
  • Designed for all who spend their leisure time, holidays or weekends out caravanning, motorhoming or camping
  • Superb mix of topics: valuable features, topical product information, motorhome, caravan and accessories test reports as well as fascinating travelogues – all well-researched by the ADAC camping team
  • ADAC’s factual journalism and thorough knowledge of the travel industry offer readers maximum value for confident decision-making
  • Published twice a year: in September just ahead of the Caravan Salon Düsseldorf and as a winter/spring edition in February
  • The number of regular ADAC Freizeit Mobil readers has increased from 80,000 in May 1993, when the first issue was published, to currently 360,000


2018/2019 ADAC Freizeit Mobil 2018/2019 (ADAC receational mobility magazine): facts & figures and schedule
Publication dates:
September 2018 issue24 August 2018
February 2019 issue25 January 2019
Frequency, print run, ad rate:
Frequency 2 issues per year
Print run 360,000 copies
Basic ad rate, 1/1 p. 4c €16,200
Advertising deadlines:
September 2018 issue 6 July 2018
February 2019 issue 5 December 2018

2018/2019 ADAC Freizeit Mobil (ADAC receational mobility magazine): media facts & figures

Valid until 30.12.2018:

2018/2019 DAC Freizeit Mobil (ADAC recreational mobility magazine): technical specifications

Valid from 31.12.2018:

2018/2019 DAC Freizeit Mobil (ADAC recreational mobility magazine): technical specifications

Please register first on DUON-Portal.

 

2019/2020 ADAC camping caravaning atlas

ADAC camping & caravanning atlas – the perfect travel companion for campers and caravanners

ADAC Camping- und Stellplatzführer 2019_2020

A must-have for all campers and caravanners. New concept!

  • Over 5,500 selected campsites and over 5,100 caravan sites in Germany, Austria, South Tyrol and other European countries
  • Highly professional cartographic reference book with several thousand selected sites at a glance
  • ADAC inspection and recommendation as well as precise pinpoint on the maps for all sites
  • Detailed maps of Germany, Austria and South Tyrol at a scale of 1:300,000, and of other European countries at a scale of 1:800,000
  • Multilingual key and country and campsite lists
  • GPS coordinates for all destinations


2019/2020 ADAC camping & caravanning atlas: facts & figures
Publication date:March 2019
Advertising deadline:12 November 2018
Artwork deadline:12 November 2018
Print run:15,000 copies
Advertising sizes & rates

Size

Space units

Format

Length x width

Rates

             plus applicable VAT

Inside front cover198 x 295mm€3,260
Inside back cover198 x 295mm€2,550
Back cover198 x 295mm€4,080
3 images, size per image

43mm wide x 31mm high

180 x 35mm*€398

 *Available only in conjunction with an at least 1/4-page ad in the ADAC camping guide Northern Europe and/or Southern Europe

2019/2020 ADAC camping & caravanning atlas: media facts & figures


2019 ADAC family camping guide

ADAC family camping guide – the most beautiful campsites for families

ADAC Camping-Reiseführer für Familien

The success story continues: after the great inaugural launch of the ADAC family camping guide, new books featuring another 2 regions will be out in the spring of 2019:

  • Northern Italy
  • Croatia and Slovenia

The new ADAC family camping guides:

  • 2 books presenting 111 thoroughly inspected family campsites in Northern Italy and 99 sites in Croatia and Slovenia
  • Approx. 300 pages per book
  • Precise and reader-friendly facts and figures on each campsite’s features
  • A wealth of tips on the leisure activities to pursue at the different destinations
  • Useful removable overview map for easier planning
  • QR code for direct access to online site map

 

 

2019 ADAC family camping guide: facts & figures
Publication date:April 2019
Advertising deadline:3 December 2018
Artwork deadline:3 December 2018
Print run:8,000 copies per book
Advertising sizes & rates

Ad

Format

Length x width

Rates

             plus applicable VAT

Inside page (1/1 p. 4c)150 x 223 mm*€3,000
Cover flap (1/1 p. 4c)125 x 223 mm*€4,000

 *zuzüglich jeweils 3 mm Beschnitt pro Seite

ADAC family camping guide: media facts & figures

 

 

2019 ADAC camping & caravanning app

ADAC camping & caravanning app – the market leader with lots of new features

ADAC Camping- und Stellplatzführer App 2019

 

This is where campers and motorhomers will find their perfect site at the touch of a finger.:

  • Detailed descriptions of over 16,000 sites
  • Some of them now also with 360° editorial images
  • Universal search function, hit list of nearby sites, personal favourite functions, cloud support and link to satnav apps
  • Superb performance thanks to full offline availability. Users do not need an Internet connection (unless they want to view maps or 360° images)
  • Travel planning is no problem (including while en route) since the app also works when the connection is poor or not available at all
  • Multi-award winning app incl. digital ADAC Campcard for discounts
  • Plus on-the-spot discounts on many campsites and caravan sites across Europe
  • Available at the Apple Appstore and Google Play Store

Your benefits:

  • The 2017 version was the all-time best-seller
  • Undisputed market leader in a growing market
  • More than 63,000 apps sold (2/3 IOS, 1/3 Android)
  • Excellent user feedback (average rating of 4.3 from a total of over 3,000 app reviews given in the stores)
  • Always no. 1 in the stores’ travel charts from March through September
  • One of the best-selling travel apps in Germany
  • 165,000 unique users of the 2017 app and an additional 160,000 unique users of previous versions in 2017

Advertising services for campsites:

  • 1 year exclusive placement in the app in the tab “Plätze mit Fotoanzeigen” (sites with photo ads)
  • Integration of 5 (campsite) images of your own choice
  • Thumbnail image in search results 
  • Youtube link with own campsite video (NEU)
  • Social media buttons with link to your social media pages (NEU) Facebook, Instagram, Twitter, Pinterest

New offer for campsites:

  • PLUS offer: customers booking a print ad in the 2019 ADAC camping guide or a 2019 online package will get the app at the special price of €460
  • Customers who want to place an ad in the app only will get the 2019 edition for €920


Advertising services for caravan sites:

  • SIn 2019, caravan sites can advertise in the app for the first time
  • Own button with photo ads and prominent placement at the top of the hit lists
  • 3 images of your own choice

New offer for caravan sites:

The app can be booked together with a print ad (app bundle)!

  • Bundle offer: customers booking a photo ad in the 2019 ADAC caravanning guide or a 2019 online package will get the app at a special price:

          Photo ad + app: €540 (instead €715)         

          Photo ad/text + app: €650 (instead €835)

  • Customers who want to place an ad in the app only will get the 2019 edition for €420

ADAC camping & caravanning app: schedule
Publication date01 February 2019
Frequency1 issue per year
Booking deadline 5 November 2018
Deadline for supply of images 12 November 2018

ADAC 2019 ADAC camping & caravanning app: media facts & figures

 

 

 

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